Sep / 2020
Visual design, art direction and design system management for the user interfaces within Lucid Air.
All images and video property of Lucid Motors.
Photography/Filmography: Nathan Barbour/Quenna Gregorio
CGI/Motion: John Poehlmann/Colin Sebestyen/Akhil Bhatt
— ART DIRECTION
A multi-screen user interface designed to work as a harmonious part of the interior.
Utilises colour, tone, light and layering to reflect both the warm Heart and the focused Mind of the Lucid brand.
'Lucid Air is the story of California — the glamour of Hollywood and the innovation of Silicon Valley.'