I designed a number of features in Jaguar Land Rover's new infotainment system Pivi Pro, which launched in 2019 on the new Land Rover Defender.
In 2020 the system expanded to other vehicles in the lineup, including its first 16:9 debut on the Jaguar F-PACE.
Exterior vehicle photography by Nick Dimbleby.
Filmography by Spark44/Jaguar Land Rover.
Art Direction by Louise Butterworth and Phil Higgs.
Pivi has now expanded into many different models within the Jaguar and Land Rover lineups.
Because this system wasn’t just for Defender, it had to feel right within the interiors of many different models with very different personalities, from the rugged and sporty, to the calm and modernist.
Instead of making a very neutral and minimal UI which was devoid of personality, we created a user interface which shared one thing in common with all of the models – Britishness.
Sharp typography, a flat and luxurious colour palette, editorial-inspired layouts, and large-scale, highly refined vehicle imagery.
VEHICLE PERSONALITIES TO REPRESENT